A Business Model Canvas is a strategic tool, a graphic scheme, useful for developing both new business models and to improve existing ones. A company creates value for a client when it helps him satisfy his needs, accomplish a desire or solve a problem. In an economic setting characterized by fast and meaningful changes, lead mainly by digital innovation, traditional business models are becoming obsolete, and the behaviour and expectations of the Clients are constantly evolving.
Using logic “visual thinking”, the Business Model Canvas creates a kind of universal language: this allows to share and simplify complex concepts that affect the operations and functioning of the company, making them clear for everyone. It may seem like a tool for big corporation managers, but in reality, it’s an ideal tool for any business project to have a clear and defined overview.